Digital Product & UX

Devin
Cuevas

Devin Cuevas is a Digital

Experience GENIUS making innovative changes in the Financial Industry.

  • Born in El Paso
  • Experience 18 Years
  • Experience inDigital Product & UX
About Him
86
Completed
Project
7
Certifications
48
Skills

Devin is a visionary leader in digital transformation with over 19 years of expertise in technology and finance, driving innovation and strategic growth. At Raiz Federal Credit Union, he revolutionized digital banking—achieving a 50% adoption rate within the first week and sustaining a 78% active user ratio over 12 months.

His career began with nine years as a network and systems engineer, followed by ten years dedicated to enhancing online digital experiences. He excels at leveraging emerging technologies to create user-centric solutions that boost customer satisfaction and streamline operations. His leadership in digital product development has driven a 92% increase in customer satisfaction, as reflected in soaring mobile app ratings.

Passionate about fostering cross-functional collaboration, Devin champions data-driven decision-making and agile methodologies. He guided Raiz through seamless technological transitions—most notably the highly praised migration to Alkami’s platform, recognized by Cornerstone and Alkami as their most successful adoption.

Beyond his technical acumen, he is committed to cultivating a culture of innovation and excellence. As a member of the Raiz Culture Committee, Devin actively enhances employee engagement and aligns the workplace environment with organizational values and goals.

Live Chat With Me
My Resume

Talented Digital Product & UX strategist with 19 years of experience, seeking to elevate UI/UX at Raiz Federal Credit Union.

Digital Product & UX Manager | Innovative Digital Strategist | e-Commerce

KEY ATTRIBUTES
Digital Strategist
90%
Multi CMS Expert
80%
Server Architecture
75%
Front & Backend Development
80%
SEO & SEM
75%
Technology Aquisition
95%
Data Analytics
85%
User Experience
95%
Creative Outlets
Filmmaker

An American filmmaker and director known for producing El Paso based viral short films like El Paso Strong and Happy El Paso. 

Photographer

Capturing creative and unique landscape views of El Paso.

My Projects

A Collection of my favorites project I’ve designed recently. Feeling great while sharing here.

EDUCATION
2012-2017
Computer Information Systems - BS
University of Texas at El Paso
2010-2012
Computer Science - Associates of Engineering
El Paso Community College
CERTIFICATIONS
LinkedIn - 2022
Digital Transformation

Instructor Peter High helps business leaders better understand the definition of the term; the implications for people, processes, and technology; the risks of ignoring the digital transformation trend; and the rewards one can garner from riding this wave. 

LinkedIn - 2022
Communicating with Empathy

In this course, communication expert Sharon Steed explains the principles of empathetic communication and shares specific strategies to help improve your approach to difficult conversations.

2014 - Sitecore
Sitecore Developer Series Certification

The Sitecore System Administrator Fundamentals 9 Certification Exam will test your knowledge regarding the system administration of Sitecore Experience Platform (XP) 9.

2011 - CompTIA
Network + Certified

CompTIA Network+ validates the technical skills needed to securely establish, maintain and troubleshoot the essential networks that businesses rely on. 

EXPERIENCE
10/22 - Present
Raiz FCU
Digital Product & UX Manager

Management of the product management and user experience team - ensuring strategies and road maps align with credit union goals and objectives; projects completed on time with accuracy; consistent communication of and leadership of products.

01/22 - 10/22
Raiz FCU
e-Commerce Manager

Responsible for managing and directing a team of e-Commerce specialists, Full-Stack Developers, and User Experience Analysts

201252021
GECU
Digital Innovation Developer

Responsible for building, understanding, and activating a dynamic, engaged online constituency delivered through digital omni-channel development, application execution, and data analytics. 

2012-2015
GECU
Web, Mobile & Digital Administrator

Administrate Omni-channels to bring awareness of new products and services. 

2008-2012
GECU
System Engineer I & II

Manage and implement leading technologies to improve network performance and minimize LAN downtime. 

2007-2008
GECU
IT Help Desk Tech I-II

Technical support and workstation deployment and integration.

2005-2007
The Logical Solution
CEO -Web Developer and Customer Acquisitions

Advanced Flash and eCommerce Web Development including HTML and JavaScript, Server Management & Hosting.

Positive Mentions

Devin has shown amazing leadership skills and has been a huge part in the companies effort to go digital. He has collaborated with all departments and has provided effective feedback and recommendations to improve processes. It’s been a pleasure working with Devin and have learned a lot from him and his strategies on how to manage a team. If there is one person I always want to participate in any new projects or implementation it would be Devin , his attention to detail is on another level and his overview on how a process should be have helped us understand our consumers better .

Pedro Alvarez
Pedro Alvarez
Information Technology Operations Manager

I’ve had the pleasure to work with Devin as part of our management team at Raiz Federal Credit Union. I enjoy his creativity and planning sessions to move our credit union forward in the digital transformation to improve our member experience. He leads an amazing team and has a lot to offer. Keep up the amazing job.

Christopher B. Montoya, MBA, CAMS
Christopher B. Montoya, MBA, CAMS
Compliance Manager

After actively working with Devin Cuevas leading the Digital Product & UX Manager, I would highly recommend him for any Digital UX leadership related position. Devin is a strategic thinker with a deep understanding of e-commerce, digital marketing, and user experience.

As an Digital Product & UX Manager, Devin has consistently delivered outstanding results by driving the website and rebranding project for Raiz FCU. Devin and his team were responsible for managing and optimizing all aspects of the digital platforms, from website development, to chat implementation. Devin was also instrumental in developing and executing digital marketing campaigns to drive traffic and engagement. Devin's leadership skills and technical expertise have been essential in building and leading a high-performing UX team. He is an excellent communicator and collaborator who is always ready to share their knowledge and expertise. Adept at building relationships with cross-functional teams and external partners, enabling them to deliver a seamless user experience across all touchpoints.

Jose L Dominguez, MBA, CCUFC
Jose L Dominguez, MBA, CCUFC
Call Center Manager

Devin is one of the brightest and innovative in financial services digital experience! He is easy to work with and always brings a strong culture to his team.

Alejandro Yu, MBA, MPA, CUDE
Alejandro Yu, MBA, MPA, CUDE
VP of Marketing at Raiz FCU

Devin is a digital product Guru! His knowledge and expertise in the digital products space have been invaluable to our organization. Devin is a collaborative team player who is always willing to lend a helping hand and share their knowledge with others. I have worked with Devin and his team numerous times on different projects. He goes above and beyond, inspiring Raiz and its Young professionals with his creativity and enthusiasm for all things digital.

Desiree Hounsou, CISM
Desiree Hounsou, CISM
Vice President of Cybersecurity Risk and Controls at Citi

Devin has a very creative skill set that he shows through his work in media and film. He is a professional and progressive leader in the credit union industry and has a lot to show our community.

Pearl Contreras
Pearl Contreras
Community Engagement Officer at TFCU

Devin is a great person to work with. He has all the technical knowledge you could ask for, but also is very creative and fits into our Marketing environment quite perfectly.

Azucena Peralta, M.S. Economics
Azucena Peralta, M.S. Economics
Sr. Portfolio Manager - Business Intelligence

Devin has an awesome personality and is very easy to work with. He can organize many things at once. He gets the job done & on time and professionally. He is also a very talented photographer & editor.
I look forward to working with Devin many more times in the future!

Chuck DeBroder
Chuck DeBroder
Certified Meteorologist & Hypnotist

Devin is a hard-working, dedicated, ambitious, result-driven employee. I had the opportunity to supervise Devin for two years and witnessed his professionalism firsthand. He is always up for the challenge and willing to do whatever it takes to get the job done. His personality is rare in the IT profession. He is task-oriented yet personable. I often received compliments on Devin's work ethic and how willing he was to go out of his way to make sure the customer was satisfied.

Eric Blacksher
Eric Blacksher
Director of IT Infrastructure and Telecommunications at UMC

I've known Devin for the better part of 23 years and am confident in stating that his energy and excellent attitude will benefit any company and/or individual with tremendous return on their investment when partnering with Devin Cuevas.

Sarah Zubiate
Sarah Zubiate
ZUBI’S Founder & CEO
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March 10, 2025

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Direct VOIP Phone
915-213-4775